Brand Manager, Southeast Asia

Christian Bassett is recruiting a Brand Manager, SEA for a leading luxury watch and jewellery company.

• Reporting to the CEO, South East Asia, you will lead the regional brand and marketing agenda to strengthen brand desirability, deepen client engagement and support sustainable business growth across the region.
• Working closely with Headquarters, retail teams and key stakeholders, you will translate global brand direction into impactful regional initiatives, ensuring consistency, excellence and relevance across all client touchpoints. As a people leader, you will also develop and inspire the regional brand team, fostering a collaborative, innovative and high-performing environment.

In this context, you will be responsible for:

• Defining and executing the SEA brand and marketing strategy in alignment with global priorities and regional business objectives
• Translating strategic direction into impactful marketing initiatives, activation plans and client engagement programs
• Leading integrated marketing activities across events, partnerships, media, public relations, content and digital channels
• Collaborating with retail teams to deliver exceptional client experiences and strengthen engagement across all touchpoints
• Driving locally relevant initiatives that enhance brand awareness, desirability and advocacy while preserving brand equity and exclusivity
• Ensuring the consistent application of brand guidelines and maintaining the highest standards of execution across the region
• Building and managing strong relationships with agencies, media partners and key stakeholders to support brand objectives
• Managing the regional marketing budget, monitoring performance and leveraging insights to optimize future initiatives
• Leading, coaching and developing the regional brand team while fostering a collaborative and performance-driven culture
• Partnering closely with Headquarters and regional leadership to support strategic priorities and business growth

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related discipline
• Minimum 8 years of experience in luxury, hospitality or another premium client-facing environment, including people management responsibilities.
• Significant exposure to brand management, marketing and client engagement within the luxury, premium retail or hospitality industry.
• Strong understanding of the Southeast Asia market landscape and consumer environment
• Proven ability to develop and execute integrated marketing and brand strategies
• Demonstrated leadership capabilities with the ability to develop, engage and inspire teams
• Strong stakeholder management, communication and influencing skills
• Strategic mindset combined with excellent execution and project management capabilities
• Strong analytical and budget management skills
• Fluent in English

Only shortlisted candidates will be notified.