Reference
LSG
Sector
PR & Marketing, Sales , Store Management
Salary
Competitive
Town/City
Singapore
Contract Type
Full time
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Christian Bassett is recruiting a Sales Manager Southeast Asia for a leading premium confectionary company.
The Sales Manager is responsible for the expansion of the business (Wholesale/retail and Food Service/HORECA) in the specified region.
DUTIES AND RESPONSIBILITIES
• Responsible for leading the company’s strategy in your markets, achieving annual objectives (net Revenue, profitability and Value Market Share), whilst developing mid-term growth plans in top markets
• The Sales targets will be based on the business plan and volume forecast, developed as part of the yearly business planning cycle, strongly driven to drive sales and increase footprint.
• Management of the entire P&L of the respective markets and key deliveries.
• This also includes volume forecasting as well as ensuring a sustainable profitability in the long term.
• Local voice and ambassador of the company with the customers within dedicated markets.
• Work with the teams regionally and in Head Office to build, develop and unlock the potential of these markets in the mid to long term
• Support, develop and implement Marketing and Sales activities in the local markets.
• Execute the plans, which have been agreed.
• Bring the brand awareness and penetration of the brand to the next level.
• Build relationships with Distributors and retailers’ teams across and ensure, that the brand is constantly prioritized within the brand portfolio of the distributor.
• Execute and optimize the local Trade Marketing activities.
• Ensure that we are constantly visible in store and that our premium distinctive assets are utilized to drive awareness and penetration within the region.
• Manage and evaluate promotion levels to achieve maximum returns on investment
• Work closely with our customers and distributors in all markets to provide category and shopper insights to drive performance.
• Conduct Analysis for Product Performance, Price Sensitivity and Portfolio Effectiveness.
• Close collaboration with Customer Service to ensure that the orders are delivered as per your annual commitment & quarterly forecast.
• Monitor and assess competitive products and programs.
• Develop defensive strategies and promotional efforts to stay ahead of competition
• Report fully analytical monthly
• Deliver product training, both commercial and technical, to the local sales, logistics and brand managers
QUALIFICATIONS
Professional Background: A minimum of 10 years sales experience
MINIMUM EXPERIENCE REQUIREMENTS
Mindset
• Ambitious / Resilient / Curious / Entrepreneurial mindset
Leadership Competencies
• Action Orientated / Drive for Results / Motivating Others / Influencing Others / Conflict Management / Strong Communicator
• Collaboration - team player and proactive in interdisciplinary work (Marketing, Finance, Supply). Foster collaboration at all levels through a dynamic, enthusiastic, and positive attitude.
Functional Sales Competencies
• Analytical Skills - strong analytical skills to interpret and understand business and market dynamics. Uses rigorous logic and methods to solve difficult problems with effective solutions
• Financial Skills - full P&L knowledge
• Customer Centricity - acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect
• Trustworthy and ambitious negotiator - negotiate for best & most space and strengthen the brand’s premium presence.
PREFERRED EXPERIENCE REQUIREMENTS
• FMCG experience
• Distributor Management
• Asia-Pacific experience
MINIMUM EDUCATION REQUIREMENTS
• Bachelor or Master Degree in Business administration or similar studies
LANGUAGE SKILLS
• Fluency in English (both speaking and writing)
OTHER REQUIREMENTS
• Frequent Travels – willingness to travel 20%-30% of time
Only shortlisted candidates will be notified.
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