Area Manager, Korea

Christian Bassett is recruiting an Area Manager for one of the world’s most prestigious High Jewellery Maisons.

• The Area Manager is fully accountable for the commercial and operational performance of all Korea boutiques across Seoul, Gyeong-gi, Incheon, Busan, and Daejeon.
• The primary objective is to achieve annual sales targets by driving monthly KPIs at boutique level and individual Sales KPIs by position with detailed strategies, while ensuring brand excellence and operational standards across all locations.

Role & Responsibility

Key Focus:

Sales & KPI Management

• Own and deliver the annual sales target across all boutiques.
• Set and monitor monthly boutique KPIs aligned with annual targets.
• Establish and manage individual Sales KPIs by position (Boutique Manager, Sales Associate, etc.).
• Analyze sales performance, identify gaps, and implement action plans to maximize sales result.
• Ensure consistent achievement of conversion rate, UPT, ATV, and CRM-driven sales metrics.

Stock & Merchandising (MD Collaboration)

• Partner with MD to optimize stock assortment aligned with sales targets and client demand.
• Monitor sell-through, aging stock, and replenishment strategy.
• Ensure boutiques maintain optimal stock levels for High Jewelry and collections.

Client Development (CRM Collaboration)

• Collaborate with CRM team to plan and execute boutique-level CRM events.
• Drive client acquisition, retention, and VIC engagement strategies.
• Ensure measurable sales uplift from CRM initiatives.

Capability Development (Training Collaboration)

• Partner with Training team to ensure mandatory training completion across all boutiques.
• Support execution of product knowledge, selling skills, and brand standard programs.
• Coach Boutique Managers to strengthen leadership and sales management capabilities.

Talent Management (HR Collaboration)

• Work closely with HR to recruit appropriate talent for each boutique.
• Oversee workforce planning, and performance management.

Department Store Relationship Management

• Build and maintain strong partnerships with each department store retailer.
• Act as the primary liaison between Graff boutiques and department store management.
• Negotiate and collaborate on promotional activities, events, and operational support to enhance boutique performance
• Ensure smooth daily operations in alignment with department store policies and expectations.

New Store Opening & Project Management

• Lead retail readiness for new boutique openings.
• Work closely with back-office stakeholders to ensure timely and successful store launch.
• Ensure new boutiques open with full commercial readiness and strong initial performance.

Boutique Operations & Reporting

• Visit all boutiques (current 9 BTQs) at least twice per month (minimum 2 visits per boutique monthly).
• Conduct performance reviews, floor coaching, and operational audits during visits.
• Provide timely reports and business updates to Head Office when required.
• Ensure full compliance with brand standards, security protocols, and operational excellence.

Qualifications

• Language: native in Korean, fluent in English (mandatory);
• Good command of Microsoft Office (Word, Excel, PowerPoint)
• Good planning and organization skills, able to perform multiple activities or work on multiple tasks successfully
• High sense of responsibility and personal integrity
• Positive, enthusiastic, initiative, self-motivated, and willing to exert greatest effort to achieve results with a sense of urgency
• Strong team player, open, active, excellent communication and interpersonal skills
• Energetic with flexible travel mobility in Korea
• Able to motivate and support a team in establishing quality criteria and a framework incorporating standards, guidelines and procedures
• Continuously display leadership behaviors - tackle tough issues, communicate effectively, follow through on promises, support and develop people, etc.
• Willing to embrace a unique challenge, in a fast growth environment, driven by an entrepreneurial sprit
• Understanding the market and devising a sales strategy for the local market

Only shortlisted candidates will be notified.