Jack McCollough and Lazaro Hernandez have officially been appointed Loewe’s new creative directors

Jack McCollough and Lazaro Hernandez have officially been appointed Loewe’s new creative directors. News following announcement that the Spanish brand’s former creative director Jonathan Anderson would be stepping down after 11 years. 

 

McCollough and Hernandez rose to fame in 2002 when they founded New York cult label Proenza Schouler after graduating from Parsons School of Design, making the unusual choice to join forces and collaborate on their graduate collection, which they named after their mother’s maiden names, ‘Proenza Schouler’. Known for its cool-girl, New York spirit, the label became an NYFW mainstay over the last two decades, save for a short-lived stint showing in Paris for SS18 and AW18. 

 

During Jonathan Anderson’s 11-year tenure, he took Loewe from a small luxury brand that few knew how to pronounce to one of the buzziest labels in fashion. He maintained Loewe’s focus on craftsmanship, bringing strong cultural references, from canonical literature and music to hyperrealism. Alongside successful products like the Puzzle bag, Anderson built a Loewe universe