Gucci Continuum expands the creative capacity of the House’s concept space to transcend time by infusing yesterday’s materials into tomorrow’s designs. With new creative director Sabato De Sarno’s debut ready-to-wear show set for September, Gucci remains committed to sustainability and circularity.
The experimental programme has multiple aims: to educate the public in topics of circularity and sustainability, to investigate customer’s interest in products created from existing materials, and to unite the brand’s diverse sustainability initiatives throughout the company. The initiative kicks off with 10 brands and designers including Egonlab, Hodakova, Rave Review, Alice Pons, Vans, Alpha Industries and Slam Jam, Call of the Void, DRx Romanelli, and Collina Strada, with all the products available through the Gucci Vault
To present the initiative, art director and photographer Max Siedentopf has opted for a pared-down approach with collages placing the focus on the regenerated Gucci materials that the creators have used to reflect their own aesthetic universes. Echoing the spirit of Gucci Continuum, everything was shot locally and with no props to reduce environmental impact as much as possible.