Located in the center of France’s most important luxury thoroughfare, Avenue Montaigne, the universe includes not only a light-graced fashion and accessories boutique; but also an haute couture salon; Specifically, Dior has spent over two years renovating 30 Avenue Montaigne, the legendary hôtel particulier — which means "mansion" in French but usually refers specifically to a large townhouse — built in 1865 by Napoleon's son, which captured the attention of Christian Dior himself back in 1946.
Dior patisserie and Dior restaurant, serving recipes by Monsieur Dior himself. All ingeniously created in multiple shades of white by master boutique architect Peter Marino, interspersed with works of art; neon quotes of Monsieur; and beautiful toiles of classic Dior looks. Moreover, in a series of nifty architectural moves, the flagship almost miraculously has added two new gardens, one fully on the exterior and the second a soaring glass-walled space around the corner on rue Francois 1er.
According to Dior, the legendary space will house the women’s- and menswear collections, a haute couture salon, haute couture atelier, fine jewelry atelier, the Dior Café, as well as a restaurant helmed by Jean Imbert—the winner 2012’s Top Chef French edition. The flagship will also include a gallery that highlights Christian Dior’s creations, as well the work of his successors: Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, and Dior’s current creative director Maria Grazia Chiuri.