Louis Vuitton is heading to Shanghai, China to debut its new “Voyager Show” directive, Renaming its Pre-Fall and Cruise shows.
In effect, this Voyager Show for Women’s Pre-fall 2024 collection by Nicolas Ghesquière, Louis Vuitton’s creative director of women’s collections, will mark the next chapter in a longstanding relationship between Louis Vuitton and China, dating back to the opening of the brand’s first local store in 1992 at the Peninsula Hotel, Beijing.
Previously, Vuitton showed its last pre-fall collection at Jamsugyo Bridge in Seoul.
Men’s and women’s Prefall and Cruise collections will be included in the Voyager Show concept, signifying a change in Louis Vuitton’s approach to showcasing its fashion lines.
The collection will be showcased at the Long Museum West Bund, the largest private museum in China, built and designed by local billionaire Liu Yiqian and his wife Wang Wei.
The superb art collection and striking architecture of the Long Museum West Bund provide the perfect setting for showcasing Louis Vuitton’s creative and savoir-faire principles.