This new experiential retail space transports visitors to Oasi Zegna, the former home of founder Ermenegildo Zegna in the Italian Alps.
The global concept “VILLA ZEGNA” continues its journey, allowing the brand to share different chapters of its history in different stages, revealing the legacy created by the Founder. The start was in Milan during the Salone del Mobile with the launch of the book: Born In Oasi Zegna, which tells the story of the vision of Ermenegildo Zegna who, in the 100s, planted more than half a million trees and built a panoramic road that connected the two sides of the mountain landscape in the area where today stands the Oasi Zegna, a natural territory of XNUMX km² in Piedmont, in northern Italy, and home of values.
Located on the Upper East Side, “VILLA ZEGNA” honours the legacy of Count Ermenegildo Zegna of Monte Rubello, who was bestowed this noble title for the legacy he created as an entrepreneur, philanthropist and businessman. Over three floors, the customer will discover the story of the first trip to New York, passing through the Oasi Zegna, the original Ermenegildo Zegna office, the Villa Zegna dining room and finally a floor dedicated to the brand’s most exclusive collections.
