Marketing Manager

Christian Bassett is seeking an experienced Marketing Manager to oversee strategic and operational marketing across global franchise markets. Positioned in the Global Marketing HQ in London, the Marketing Manager is responsible for overseeing the local implementation of the global brand strategy across the international franchise markets, contributing to the development across its ancillary product landscape and supporting and maintain alignment with the company, upholding brand standards of Global HQ_

 

FRANCHISE:

• Franchise accounts for over 10% of the Group's revenue, driven by 14 commercial partners who hold the exclusive right to retail within their respective territories, primarily located within the Middle East and Australasia. 

• Under the leadership of the new International Franchise Director, revenue growth and regional expansion has accelerated over the last 18 months. 

• The Marketing Manager is responsible for supporting the franchise partners to continue this trajectory and achieve ambitious growth targets, working in close partnership with the London-based Franchise sales team.

 

Marketing and Communications

• Work in partnership with the franchise partners to plan, develop and activate annual marketing plans across all functions and touchpoints - Paid Media, PR, CRM, Digital and Events - maintaining alignment with the company’s global brand and communications strategy. 

• As the primary Marketing point of contact for the Franchise Partners, the Marketing Manager is responsible for the efficient delivery of all functional Marketing support, working collaboratively with the company’s internal Global Marketing team to draft and deliver functional briefs - Paid Media, PR, CRM, Digital, Events, Creative - ensuring the functional briefs are well considered, culturally suitable, locally adapted and aligned with HQ

• As a brand custodian, maintain consistency of the brand across all consumer touchpoints in the Franchise territories. 

• Key territories include Middle East, Australia, New Zealand, Kazakhstan, Azerbaijan.

 

Budgets

• Monitor franchise partner marketing spend to report planned vs contracted investment, guiding, and encouraging the partners to fulfil their contractual spend requirements with purposeful and considered initiatives.

• Maintain strong alignment with the Franchise Sales team to tailor each partner's marketing plan to support the sell-in and sell-out sales strategy; actively propose initiatives to enhance performance in the market.

 

Visual Merchandising

• Keep the exterior and interior store visuals up to date with the latest brand campaign, ensure in-store floral and decorative displays are on-brand and support the partners with CVM requirements for client and press events.

 

Events

• With events as a key component of the partner's annual promotional plans, liaise with the internal Marketing team to support the partners' event planning, keeping each detail on-brand to elevate execution and facilitate success - including retail support, sales collateral, decorative elements, entertainment etc.

 

FRAGRANCE:

• Key point of contact for existing fragrance partner; liaison for marketing, administration and logistics. Support the Marketing team with the development of future fragrance collections.

 

Qualifications and Skills

• Brand marketing experience within Retail and/or Luxury brands

• Knowledge of all marketing comms channels, particularly PR, social, paid media and events

• A driver of change - able to inspire, influence and collaborate with cross-functional teams

• Credible and confident to influence senior stakeholders

• Excellent written and verbal communication skills and interpersonal skills

• Able to interpret, prioritise and act with a sharp attention to detail

• Highly organised with the capacity to lead multiple projects concurrently

• High aesthetic taste level and intuitive understanding of the brand

• Analytical, passionate, resourceful and imaginative

• Education to degree level

 

This role is open only to British citizens or individuals with existing right to work in the UK.

 

Only shortlisted candidates will be notified.