Reference
SGC
Sector
E-Commerce
Salary
Competitive
Town/City
Singapore
Contract Type
Full time
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Christian Bassett is recruiting a Head of E-Commerce APAC for a luxury fashion company.
Job Description
• As the Regional Head of E-Commerce APAC, you are responsible for the sales performance, customer experience, and the overall profitability of a regional online store.
• In this role, you lead the E-Commerce Team to ensure the region runs in the most efficient way. You conduct the strategic planning and all operational as well as commercial activities.
• The Regional Head of E-Commerce APAC reports to the Managing Director APAC in Singapore.
Responsibilities:
• Develop and execute the digital sales strategy for the APAC region, aligned with the company’s overall goals and brand vision.
• Lead and develop the Regional E-Commerce Team, guiding recruitment, performance management, and career growth while fostering a people-first culture.
• Work closely with Regional Management, Global E-Commerce, Marketing, IT, and Merchandising teams to align strategies, share feedback, and ensure smooth operations.
• Analyze sales data and performance, implementing strategies for growth and optimizing the online customer experience.
• Enhance the online shopping experience, focusing on customer retention and improving site functionality, garment rotation, and overall visibility.
• Manage the online channel budget and P&L, ensuring financial targets are met.
• Drive operational improvements, adopting new technologies and practices to maintain competitiveness in the APAC market.
Requirement:
• Proven leadership in e-commerce, preferably within fashion or retail, with experience in the APAC region.
• Strong knowledge of digital marketing channels (SEO, PPC, Paid Social, Programmatic) and local APAC platforms.
• Demonstrated ability to lead teams, set strategic goals, and drive execution.
• Strong data analysis skills to inform decisions and optimize performance.
• Excellent communication and project management abilities, with experience working across teams.
• Passion for digital sales, fashion, and constant improvement.
• Ability to travel up to 50% across the APAC region.
Only shortlisted candidates will be notified.
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