Franchise Boutique Sales Manager, North Asia

Christian Bassett is recruiting a Franchise Boutique Sales Manager, North Asia for a luxury watch & jewellery company.

Boutique Development & Animation

• Lead the development of our franchised boutiques in Korea (9 Franchise Boutiques), Taiwan (3 Franchise Boutiques + Wholesale POS) and Hong Kong (3 Franchise Boutiques), ensuring alignment with the brand’s image and commercial objectives.
• Partner with franchisees and wholesale partners to optimize store performance, including assortment planning, staff training, customer experience and end-client sales activations.
• Design and implement boutique animation strategies (events, activations, VIP programs) to drive traffic, sales, and brand desirability.
• Guarantee excellence in visual merchandising and boutique presentation, maintaining the brand’s high-end positioning.

Sales & Market Development

• Achieve sales targets (sell-in and sell-out) and secure replenishment orders across all product lines and channels; including all the Franchise Boutiques as well as the company’s corners, wall-units and multi-brands in Taiwan.
• Prepare and execute 360° market action plans (sales, marketing, media, POS development, incentives, training).
• Monitor KPIs and sales dashboards to direct activities and maximize turnover.
• Lead partners on stock composition, leveraging sell-out data to improve rotation and re-assortment.
• Review and optimize pricing structures considering competition, taxes, margins, and exchange rates.

Client & Partner Engagement

• Build and maintain strong relationships with distributors (Korea), (Taiwan) and HK Franchise Boutique partners, ensuring alignment on sales strategies and boutique development.
• Conduct regular market visits to boutiques and POS, engaging with sales staff and ensuring operational excellence.
• Organize impactful local events & activities with partners to promote the brand and drive sales.
• Provide account service including product training, sales operations administration, and customer service case handling.

Market Intelligence & Strategy

• Conduct competitor and market analysis to track the brand’s positioning against industry trends.
• Collect insights for new contracts and boutique development opportunities.
• Ensure wholesale operations and boutique strategies align with the brand’s global objectives.

REQUIREMENTS

• Degree holder or above
• Minimum of 8 years’ experience in retail management, team leadership, client development, and product merchandising
• Solid experience in wholesale & franchised boutique management, with strong expertise in VIP client engagement
• Strong background in luxury retail, highly preferably in Watches and Jewellery
• Strong proficiency in Microsoft suite with hands on experience in Oracle and Salesforce
• Excellent command of written and spoken English, Cantonese and Mandarin
• Sales-driven, entrepreneurial mindset with strong business acumen
• Creative, proactive, and detail-oriented with strong analytical skills
• Team player with outstanding time management and multitasking abilities

Only shortlisted candidates will be notified.