Digital Marketing Manager, Korea

Christian Bassett is recruiting a Digital Marketing Manager for a leading luxury jewellery company.

 

Position overview

• The Digital Marketing Manager will be responsible for developing and executing the brand's digital marketing strategy in Korea, ensuring brand consistency and excellence across all online channel

• This role is requiring a highly self-driven and hands-on professional who can manage multiple digital functions — from campaign planning to performance analysis

 

Role & Responsibility

• Develop and implement the digital marketing strategy aligned with the brand's global brand direction and local business objectives.

• Manage all online channels including website, paid media, SEO/SEM, display advertising, and social media.

• Coordinate with HQ and regional teams to ensure digital campaigns are consistent with global standards.

• Plan and execute local digital campaigns to drive brand awareness, online traffic, and client engagement.

• Analyze performance metrics and provide regular reports with actionable insights.

• Manage the local digital marketing budget and ensure cost efficiency.

• Oversee digital content creation and localization in collaboration with creative and PR teams.

• Support eCommerce activities through digital promotion and data-driven client acquisition.

• Stay updated on luxury digital trends and identify new opportunities for digital growth

 

Qualifications/ Education Requirements

• Degrees in Marketing, Communications, or a related field.

• + 10 years of experience in digital marketing, preferably within the luxury or premium retail industry.

• Strong understanding of digital platforms, performance marketing, and analytics tools (e.g., Google Analytics, Meta Ads Manager).

• Proven ability to plan, execute, and evaluate digital campaigns independently.

• Excellent communication and presentation skills in both Korean and English.

• Creative mindset with strong attention to detail and brand aesthetics.

• Highly motivated, organized, and capable of managing multiple priorities in a fast-paced environment.

 

Only shortlisted candidates will be notified.