CRM & Client Engagement Senior Manager, Japan









Contract Type

Full time

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Christian Bassett is recruiting a CRM & Client Engagement Senior Manager, Japan for a European luxury fashion company.
• This position is based in the Japan office, directly reporting to People and Clients Director. 
• The role is responsible for driving and implementing Client Engagement activities across Japan, supporting a customer-centric culture with a focus on the retail network. 
• Leading the local teams in designing and executing Client Engagement initiatives.
• In addition, establishing a strong collaboration and partnership between HQs and local
• Drive the implementation and execution of corporate clienteling programs and practices across the region, to recruit new customers and increase loyalty among existing ones
• Manage and coordinate the deployment of all process, tools, and training to align with the corporate standard
• Provide support and guidance to the retail teams in all Clienteling activities, and ensure appropriate focus on strategic clients (e.g., Locals, VICs) to reach business goals
• Share, encourage, and follow-up on Best Practices within stores across the Asia Pacific, with a specific focus on flagship and clienteling driven stores
• Contribute to the design/planning and lead the regional execution of VIC Initiatives (e.g. Fashion Shows, dinners) conducted centrally and locally, and evaluate the effectiveness of all strategic and tactical activities
• Work collaboratively with local General Managers and Store Management teams, to ensure objectives are set, measured, and achieved to drive the growth of our top clients’ business in the region
• Strategically build and analyze CRM datasets to draw insights to develop fitting solutions in driving overall business results
• Implement strategies and targeted actions that increase customer base, drive sales and CRM KPIs
• Ensure accurate data collection and data quality
• Oversee CRM team and systems (upgrading, data cleansing, integration, etc.)
• Monitor and improve Customer Engagement KPIS (new customers, retention, frequency, etc.) to support HQ, and regional teams in driving action plans
• Supervise, train and coach the local teams to provide consistent and elevated service to internal customers with reporting and KPI analysis
• Support and enhance a Company Customer-centric culture at the regional level
Only shortlisted candidates will be notified.