Assistant Digital Marketing Manager
Details
Reference
LY
Sectors
PR & Marketing
Salary
RMB350,000 to RMB500,000 per annum
Town/City
Shanghai
Locations
China, Asia Pacific
Contract Type
Permanent
Description
Looking for Assistant Digital Marketing Manager for a premium luxury fashion brand
- Work with China Marketing Manager and global digital team to create and implement the Digital strategies, with the objectives of enhancing brand image
- Drive direct traffic to company website, weibo, weixin, reinforcing key brand messages, and identifying and increasing brand awareness
- Create digital marketing budget, manage its usage
- Plan and execute all web, SEO/SEM, social media, and display advertising campaigns
- Design, build and maintain our social media presence
- Drive a consistent content generation
- Figure out how to leverage weibo, weixin, KOLs, / content marketing, and other emerging social media channels, to spread brand’s message to its targeted customers
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages, and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer tough points
- Collaborate with agencies and other vendor partners
- Be aware of competitive marketplace and of consumer trends
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