Assistant Digital Marketing Manager

Details

Description

• Work with China Marketing Manager and global digital team to create and implement the Digital strategies, with the objectives of enhancing brand image
• Drive direct traffic to company website, weibo, weixin, reinforcing key brand messages, and identifying and increasing brand awareness
• Create digital marketing budget, manage its usage
• Plan and execute all web, SEO/SEM, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Drive a consistent content generation
• Figure out how to leverage weibo, weixin, KOLs, / content marketing, and other emerging social media channels, to spread brand’s message to its targeted customers
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages, and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer tough points
• Collaborate with agencies and other vendor partners
• Be aware of competitive marketplace and of consumer trends