Vice President, Merchandising Asia Pacific




Buying & Merchandising, Executive




Hong Kong

Contract Type

Full time

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Christian Bassett is recruiting a Vice President, Merchandising Asia Pacific for a leading multi fashion company.
Develop and implement best-in-class product, merchandising strategies and business processes that will lead to profitable and sustainable growth of the brand across all channels in Asia Pacific region. 
A member of the regional leadership team, this position is the neuro-center of the regional merchandising and buying functions, working closely with interdisciplinary business partners to drive product excellence, manage range planning, assortment, pricing and lead teams to deliver all financial KPI’s.
Primary Responsibilities/Accountabilities Of The Job
• Drives business growth, both top and bottom-line, through sound strategies and creativity.
• Monitors yearly and seasonal budgets, OTB and inventory plan by country.
• Defines store capacity, ensures strategic buying and planning are aligned with KPI’s to achieve top-line sales, bottom-line profitability and effectiveness of in-store presentation and storytelling.
• APAC’s expert voice on competition and industry trends. Provide regular and timely market insights to worldwide business partners, working in tandem with Global Merchandising and Design, as well as APAC Design team to translate strategic learnings into innovative and industry-leading product solutions.
• Maintains excellent working relationships with all internal and external business partners, global and regional. 
• Collaborates closely with cross-functional teams within the region (Go-To-Market, Integrated Business Planning, Supply and Logistics, etc.), to orchestrate integrated product launches, seasonal campaigns and other brand/sales initiatives.
• Lead and implement Regional Merchandising strategy and planning processes across different business models in-line with consumer needs. Incorporate financial objectives into merchandise plans to achieve fiscal revenue targets.
• Drive total brand value through sales growth of key categories, bottom-line profitability and brand elevation via market-relevant, commercially-viable products.
• Champion entrepreneurial spirit, aided with innovative and creative thinking to break boundaries and lead the business forward.
• Identify gaps and solutions in the current product ranges to ensure business competitiveness.
• Recommend new market/white space through industry/competitive insights, strategic analyses, and creative thinking to engineer new growth frontiers and true competitiveness.
• Implement effective market line-opening for each season, driving key KPI achievement (e.g., commonality, SKU productivity, range and assortment planning) and delivering key product and brand imperatives.
• Lead and manage key product milestone calendar, including regional product development timeline to address unique APAC needs while maintaining the overall global brand DNA.
• Provide guidelines on selling price, mark-up, mark-down, and sell-through targets working with the relevant divisions; to achieve initial mark-up (IMU), gross margin and net/gross revenue targets.
• Lead team members towards business and profitability objectives; monitor progress against objectives and define strategies to correct problems as they arise.
• Drive continuous improvement of merchandising systems and processes (sales and sell-through analysis; OTB management; hindsight studies; style and size analysis; competitive/market intelligence; pricing research) to optimize the business.
• Embody and model empathy, active listening, partnership, trust, and respectful communication at the highest level, fostering an instinctive collaborative and trustful spirit across leadership and the wider teams.
• Build a high performing team through ongoing coaching a development; effective succession planning to ensure business continuity. Anticipate and plan talent pipeline for future business/organizational needs.
• Create individual and team goals based on performance metrics; monitor performance and give clear and frequent feedback.
Qualifications & Experience
• At least 15+ years or above experience in Merchandising and Product Development, with a minimum of 8 years in a managerial position, leading at a divisional level.
• Complete alignment with the brand philosophy and aesthetic/values
• Be an inspirational, innovative merchant leader driven to build a brand to the next level of image, and expand customer and category reach, brand loyalty, and integration.
• Be a role model for innovative merchandising concepts, and ability to challenge cross-functional team to constantly innovate product to better meet the needs of the customer and capture relevant trends that are on brand.
• Demonstrate entrepreneurial passion, educate direct reports, as well as cross- functional partners when discussing new concepts, ideations, and fundamental processes.
• Be a leader within the Product Team, champion Diversity & Inclusion across the organization to build a safe and welcoming environment.
• Respectful in approach, focused on fostering a collaborative cross-functional organization.
• Industry knowledge – Global understanding of future markets and competitive brand positioning within the Luxury and Apparel space.
• External Voice – Able to speak to the brand with external key opinion leaders.
• Project manager – can manage large projects spanning multiple departments/stakeholders and set priorities.
• Strong commercial sense, with sound financial and business acumen.
• BA/ BS required, MBA preferred, preferably in fashion merchandising/business-related discipline.
Only shortlisted candidates will be notified

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