Regional Senior Brand Manager Apac

Christian Bassett is recruiting a Regional Senior Brand Manager Apac for a leading European confectionery company.

Role:

The Regional Senior Brand Manager is a Marketing expert responsible for developing the Regional long term strategy and short term activation of portfolio of brands.

The role covers a variety of emerging and developed markets throughout Asia and involves multiple internal and external stakeholders to manage. Cross functional and cross layer communication is required to be able to bring to life the brand’s purpose.

Responsibilities

• Definition of Regional portfolio strategy across Apac markets, Focus in Japan, South Korea, Hong Kong, Taiwan, Thailand and Singapore.
• Recommendation of portfolio architecture, pricing strategy and 3 year innovation pipeline across channels.
• Partner with Sales, Trade Marketing, Media teams and lead cross functional teams to develop and deploy 360 campaigns.
• Guardian of the brand equity, visual identity across touch points.
• Ensuring outstanding execution above and below the line.
• Analysis of panels to turn data into insights and fuel overall Lindt strategy and game plans.
• Pilot budget resources, pro-actively adjust, track and recommend modifications if required.
• Develop connectivity with other Regions and Global teams to ensure cross fertilization and best practice sharing.

Job profile

• 7-10 years of experience in brand/portfolio management with a preference for FMCG background.
• Strategic agility to manage a pool of diverse markets with specificities and commonalities.
• Business acumen and curiosity to learn from the environment and recommend creative solutions to win in Apac.
• Strong collaboration and stakeholder management skills to lead x-functional efforts, co-create winning plans and bring them to life.
• Action and results orientation.
• Appetite to learn and to help others grow.
• High integrity and team spirit.

Only shortlisted candidates will be notified.