Regional Retail Manager

Christian Bassett is recruiting a Regional Retail Manager, South East Asia for a European watch & jewellery company.

 

Reporting to the Regional Brand Manager, the Regional Retail Manager will be responsible for the following:

 

Overall Retail Management

• Develop strategies and initiatives to grow retail business in Southeast Asia

• Responsible for driving and ensuring sales targets are achieved for each boutique

• In collaboration with the regional team in Hong Kong, define and monitor key KPI’s in each boutique, including conversion rates, building database and weekly planner

• Conduct regular boutique and market visits to stay informed about market trends and identify business opportunities and improve business plans

• Analyze and monitor on sales performance and KPIs, frequent review with Boutique

• Managers on possible solutions to increase productivity and maximize sales generating opportunities

• Work with HR in proposing commission and incentive scheme to motivate boutique sales.

• Analysis of sales staff individual performance and plan a short / long term staff strategy.

• Coordinate sales results of each boutique and assist in stock assortment implementation

• according to the performance, potentials and environment.

• Work closely with Supply Chain team to ensure proper stock supply to the boutiques and monitoring stock situation, including both commercial launch of novelties and replenishment.

• Analyze market trends, competition, customer needs etc. to improve the business plan.

• Assist in local events and boutique sales.

• Hold weekly Performance Meeting with the Boutique Managers

• Ensure all corporate identity guidelines are properly implemented in all markets for uniforms, store stationery, letterheads.

 

Retail Operations

• Responsible for ensuring perfect execution of all brand merchandising, marketing, training guidelines and SOPs throughout retail in line with corporate guidelines

• Ensure excellent level of customer service reflected in every boutique and maintain effective relationships with customers

• Work cross-functionally with Regional Marketing, Human Resources and Finance teams to ensure strong retail performance across all boutiques

• Collaborate regularly with regional team to provide feedback as needed on product needs and stock levels

• Manage negotiation with landlords on space and location

• Work with contractors in the successful opening of new stores/renovations from the planning phase to completion

 

Team Management & Coaching

• Participate in staffing activities, assessment and development of boutique managers and retail team

• Lead, develop and inspire the retail teams to be in line with company and brand objectives

• Create strong morale and spirit within the team

• Implement a culture of coaching in the stores

• Support management of retail teams – performance management, motivation, training, recruitment and career development

• Work closely with Regional Team to suggest incentive schemes which will motivate the teams

 

Coordination / Administration and controlling

• Act as a key contact point regarding all Opex issues.

• Coordinate the Boutique maintenance and construction with related teams and external contractors.

• Work with Headquarter on repair progress.

• Manage boutique operations and maintenance. Liaise with external vendors and monitor on service and supplies are delivered at agreed level and to the benefit of each boutique.

• Assist Regional Brand Manager to monitor the controllable cost.

• Work closely with marketing team on planning and executing sales promotion, trade marketing programs, communications and expansion strategy.

• Coordinate local market competition information.

 

Leasing, Proposals, Reporting and analysis

• Conduct and supervisor the daily administrative support for the retail boutique.

• Compile and produce sales analysis and other performance related reports accordingly to schedule.

• Analyze and forecast sales figures and interpret trends to facilitate planning.

• Work with Regional Brand Manager on lease matters e.g., review commercial lease terms, lease renewal, prepare supporting documents for submission and signatory arrangement.

 

Requirement

• Bachelor’s degree with at least 8 years of solid experience in luxury retail management with proven track record in sales and service excellence, preferably in the category of Watch and Jewellery

• Strong communication skills with good problem-solving and negotiation skills

• Excellent leadership and interpersonal skills with a keenness on people development and coaching

• Organized, detail-minded with the ability to multi-task

• Good command of written and spoken English, Thailand

• Proficient in MS Office (Word, Excel and PowerPoint)