Regional Marketing Director Apac

Christian Bassett is recruiting a Regional Marketing Director Apac for a leading European confectionery company.

Role:

The Marketing Director is both a functional expert and a people leader responsible for shaping the brand’s Marketing strategy and developing talents across Asian markets.

The role covers a variety of emerging and developed markets, involves multiple internal and external stakeholders to manage and a dedicated team to lead. Cross functional and cross layer drive is required to be able to bring to life the brand’s purpose.

Responsibilities

• Leads the development and participates in the execution of Sales and Marketing plans.
• Directs teams through presentation, approvals, and implementation of Marketing, Trade Marketing, Growth Revenue Management and Media plans.
• Builds strong relationships with the Sales organization, Distributors and key Retailers to ensure alignment and focus, maximizing plans impact.
• Ensures Marketing programs are relevant, efficient, achievable, and valuable to the organization.
• Constantly seeks out best practices from the Region, the Group, from external agencies and from competitors to ensure that the company is at the cutting edge of FMCG marketing.
• Responsible for Asia-Pacific Portfolio Strategy: including Mix Management, Pricing recommendation, Innovations and De-Complexity agenda.
• Guides the team on increasing the profitability of existing products to developing new products for the region.
• Oversees Regional Advertising & Marketing Budgets with the Head of Region.
• Commissions appropriate market research as well as creative briefs with nominated agencies in coordination with relevant international departments.
• Continuously analyze performance.
• Develops the Marketing team functional & leadership capabilities and foster collaboration.
• Develop connectivity with other Regions and Global teams to ensure cross fertilization and best practice sharing.

Job profile

• 15 years of experience in brand/portfolio management with a preference for FMCG background and international experiences.
• Strategic agility to manage a pool of diverse markets with specificities and commonalities.
• Business acumen and curiosity to learn from the environment and recommend creative solutions to win in Apac.
• Strong collaboration and stakeholder management skills to lead x-functional efforts, co-create winning plans and bring them to life.
• Action and results orientation.
• Appetite to lead, learn and to help others grow
• High intergrity and team spirit

Only shortlisted candidates will be notified.