Reference
TKM
Sector
PR & Marketing
Salary
Competitive
Town/City
Seoul
Contract Type
Full time
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Christian Bassett is recruiting a Marketing Manager, Korea for a European luxury fashion company.
Responsibilities:
Public Relation
• Builds and maintains professional relationships with key media, celebrities, influencers, and stylists
• Handle the house ambassador project
• Supervises all PR activities, manages sample set and sample loan requests by working with the appointed PR agency
• Press seat arrangement and maximize press coverage during Milan fashion show
• Report weekly and monthly PR report to HQ
• Translate global press release and pitch to target media for press coverage
• Liaise with PR agency to maximize celebrity endorsement and press coverage in media
Digital Marketing
• Manage Kakao planning and contents according to online media plan
• Report weekly and monthly Kakao report to HQ
• Communicate with APAC and HQ about digital actions including paid social and Kakao
• Initiate local influencer activities such as offline events/promotion planning and execution0
Event / CRM
• Plan and organize all kind of events including press and store event (store opening, seasonal store, pop-up)
• Review the result and post-activity measurement
• Order and manage GWP
• Manage the commercial assets for Milan fashion show
Planning & Budgeting
• Plan and manage marketing budget
• Maximize the cost efficiency and ROI
• Review and report cost spending within budget per project
Qualification
• 5 - 7 years’ work experience
• Retail or Luxury industry must
• English is fluent
• Independent contributor
Only shortlisted candidates will be notified.
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