Marketing & Communications Manager

Christian Bassett is recruiting a Marketing & Communications Manager for a European luxury fashion company.

 

Reporting to the South East Asia Head of Sales; this role will lead and provide full support in the following activities:

 

Responsibilities

• Work closely with the Thailand Retail Operations Manager & Regional team to build the Local strategy to grow Brand Awareness and recruit Clients.

• Develop and execute local above-the-line media plan, according to brand and products positioning and media budget for Thailand direct stores

• Develop media relations strategy, seeking high-level placements in print, broadcast and online media

• Assist the execution of press, client marketing activities and brand events to build and further enhance brand image and desirability

• Responsible for the smooth operation of assigned events and pop-ups, from planning stage, pulling together all event details, logistics for successful execution, through actual event completion, debrief and clean up

• Manage media inquiries and interview requests

• Communicate with headquarter on media above the line media, events & marketing planning, execution, and evaluation

• Making use of all corporate marketing tools available and adapting to local needs

• Budget preparation and control

• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

• Stay connected with local and regional media & KOLs

• Inventory maintenance of samples in Thailand

• Manage monthly/ seasonal clipping reports, analysis reports and etc.

 

Qualifications

• Bachelor’s degree or above in Marketing, Communications or related discipline

• At least 10 years relevant experience in Marketing and CRM in retail or hospitality industry

• Strong Knowledge of Local Luxury business and stakeholders (KOLs/ Press/ competitors…)

• Strong interpersonal and communication skills

• Self-motivated, creative, self-disciplined, able to work under pressure and to meet tight schedule

• Good command of spoken and written Thai and English with good presentation skills