PR & Marketing
Christian Bassett is recruiting a Marketing & Communications Manager for a European luxury fashion company.
Reporting to the South East Asia Head of Sales; this role will lead and provide full support in the following activities:
• Work closely with the Thailand Retail Operations Manager & Regional team to build the Local strategy to grow Brand Awareness and recruit Clients.
• Develop and execute local above-the-line media plan, according to brand and products positioning and media budget for Thailand direct stores
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Assist the execution of press, client marketing activities and brand events to build and further enhance brand image and desirability
• Responsible for the smooth operation of assigned events and pop-ups, from planning stage, pulling together all event details, logistics for successful execution, through actual event completion, debrief and clean up
• Manage media inquiries and interview requests
• Communicate with headquarter on media above the line media, events & marketing planning, execution, and evaluation
• Making use of all corporate marketing tools available and adapting to local needs
• Budget preparation and control
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Stay connected with local and regional media & KOLs
• Inventory maintenance of samples in Thailand
• Manage monthly/ seasonal clipping reports, analysis reports and etc.
• Bachelor’s degree or above in Marketing, Communications or related discipline
• At least 10 years relevant experience in Marketing and CRM in retail or hospitality industry
• Strong Knowledge of Local Luxury business and stakeholders (KOLs/ Press/ competitors…)
• Strong interpersonal and communication skills
• Self-motivated, creative, self-disciplined, able to work under pressure and to meet tight schedule
• Good command of spoken and written Thai and English with good presentation skills