LOEWE continues its collaborative series with the Studio Ghibli museum, this time inspired by the highly-acclaimed animated epic Spirited Away. Loewe’s first collaboration with Studio Ghibli featured one of the studio's many famous films, My Neighbor Totoro
The 2001 animated epic film directed by Hayao Miyazaki and Studio Ghibli follows 10-year-old Chihiro Ogino as she wanders into the spiritual world of gods, witches, and spirits. An ode to loyalty, friendship, and bravery, the fan-favorite film garnered a number of prizes — including the Academy Award for Best Animated Feature at the 75th Academy Awards.
This collection sees iconic characters from the movie such as Chihiro, Haku and the faceless spirit Kaonashi featured on a range of ready-to-wear garments and accessories. The Japanese animation house is renowned for its fantastical anime films.
Focussed on the intersection between fantasy and reality, the campaign, shot by renowned photographer Juergen Teller, features artist Dua Saleh and plays with the eeriness of shadows.