Gucci becomes the first major brand to accept Apecoin payments.

Gucci is the first luxury house that has become the first major brand to accept payments in the form of the Bored Ape Yacht Club-affiliated ApeCoin (APE) in its US stores. Despite the ongoing crypto bear market, the fashion brand has taken a serious plunge into the crypto sector this year.

Other cryptocurrencies accepted at Gucci include Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Wrapped Bitcoin (WBTC), Litecoin (LTC), Dogecoin (DOGE), Shiba Inu (SHIB) and 5 stable coins linked to the US dollar (GUSD, USDC, USDP, DAI, BUSD)

Earlier this year Gucci launched a digital collab with Superplastic, debuting a three-part series of NFTs co-created by Gucci's Creative Director Alessandro Michele and synthetic artists Janky & Guggimon. The collection was limited to 500 items made.