The fashion house founded by Cristobal Balenciaga and overseen by Georgian designer Demna Gvasalia, follows the footsteps of a number of top fashion labels combining menswear and womenswear collections, starting from the fall/winter 2018 season scheduled to show at Paris Fashion Week in March. In addition, the label will unveil a menswear pre-collection to debut in January.

Burberry, Tom Ford, and Paul Smith were among the first to show men's and women's clothing together, while Kenzo, Calvin Klein, Vivienne Westwood, Bottega Veneta, Coach, Mulberry and most recently Salvatore Ferragamo, following suit.

Since taking the helm of Balenciaga from Alexander Wang in 2016, Gvasalia has relaunched the menswear category and shown three collections at Paris Fashion Week. He has also won fans for his edgy designs and use of unconventional materials, as well as his bold accessories, including his stretch-jersey thigh-high boots.